Nextbit Robin–like it–love it–hate it.

Another foreign company, Nextbit launched its cloud based smartphone Robin into the Indian smartphone market; which is already crammed with affluence of smartphones to choose. Whatever brand you wish to pick should have features like.

• A great eye catching display.

• Packed with a high and smooth processing speed and RAM.

• Backed with atleast all-day-long battery power for ease of multitasking.

• Batter image capturing and video recording.

Yes! I have missed many points! But this article is not about what’s best for you it is about what best in Nextbit, Robin . So, lets get back to the business!

Display and Design

Robin offers a 5.2 inch 1920×1080P IPS display with 424 ppi which seems bright and crisp clean with clear viewing angles. Handset design is elegant and you will fall in love with it. Available in two colors; mint and midnight. On the right side you will find a power button incorporating a fingerprint scanner and a nano sim slot. Volume control is placed in left side and a USB-C charging port in bottom for fast charging. It’s a 150gm in weight with a Nextbit logo and cloud symbol (that depict it’s handy cloud feature aligned with four led lights) embedded in the back. Dual front facing stereo speakers in front with quality sound and smartphone is protected by gorilla glass 4.

Cloud storage and process

Robin gives you a additional 100 GB cloud storage over 32 GB internal memory and keep unused apps and user data stored in cloud. It automatically start backing up apps and photos when you don’t use them for a while (there is a particular folder for pinning the apps that you don’t want to archived). And can be re-downloaded from the cloud. The backed up apps appears gray in colour in home screen and free up useful space for other stuff. App offloading from cloud works fine with wifi and 4G network. Though 3G acts slow in retrieving apps. Notably, Robin doesn’t back up your video content.

Software performance

Snapdragon 808 chip and 3GB of RAM along with Android 6.0, marshmallow makes Robin fast enough for heavy multitasking. Loading and high graphics game experience is piece of cake with Adreno 418 and new 1.5 GHz hexacore Qualcomm snapdragon 808 chip. And NFC with Bluetooth 4.0 LE provide smooth sharing.

Camera and image/video quality

Robin pact with a 13 MP rear camera with phase detection auto focus and dual tone flash and a engaging 1080HD video recording. Front facing camera loaded with 5MP. Image clearity is good in HDR or non-HDR mode. Manual mode give you control over ISO, AF and exposure except shutter speed. Not promising… though, you can click great close shots with detailing.

Battery backup.

Nextbit Robin powered with 2680 MHz battery; that is its biggest drawback. Where other same price segment handsets give on average 12 hour backup ; Robin exceeds only 10 hours (according to CNET‘s battery review).

Whether you like it or not it’s up to you, but for me 100 GB storage (expendable on request), always available onboard internal space and a design-to-brag; it’s like a mini computer with compact design, performance and storage capacity that overshadows it’s flaws (less battery backup and camera). Robin clearly going to stay for long and will return (hopefully) with revamp features and pros.

Virtual Reality and Augmented Reality

We are slowly moving to augmented virtual world of technology and the tech giants are honing their hardware and software products of VR segment. Technology is dominating us and we are gradually accepting the change. Scalability of technology, compatibility with our lifestyle and performance factors will decide the future of newly developed gadgets and applications.

Virtual reality

Virtual golf bar in Orlando

3D representation of objects have been in process in engineering and design for a long time. Now it’s more interactive and smooth thus, available for entertainment and ease of product development. Gaming industry has boosted up with the arrival of VRs. The recent Google I/O conference revealed the year’s buzz about the VRs and some advance tech changes. Some great features are; VR mode, instant app feature (using a particular portion of an app without downloading) and background system update; VR gaming with higher framing rate ( up to 70 FPI), stable image resolution at higher graphics. High fps and graphics provide better visuals for amid storytelling in games, engaging playing experience, 3d view and video clarity — what makes virtual reality future bright.

VR also makes sense in building a reliable connection with potential buyers while sitting in different locations — a mobile network for meetings and prospects. Additionally, it provides an augmented view of warehouses and robotic operated production.

Augmented Reality

Transformation of 2d generated world into 3d. It is done by creating layers (of text, pictures, videos) embedded on applications; Augmented reality apps shows physical objects into a virtual world in more elaborative way. Furthermore, augmented reality is useful in manufacturing (analyzing the production), designing (evaluating the design), collaboration (presentations and brainstorming) and designing the virtual model of smart city development plan (for smart city initiatives in India). Collaboration is now more lively and presentable. Understanding customer better and managing big production department by inspecting it virtually.

A virtual property app

Some VR devices are already in the market regardless performance issues and lack of support. And some like; Microsoft’s, Hololens, still in developers heads. Virtual reality and Augmented reality states the advent of the virtual world. Google I/O conference.

Data Science/Analytics – Different role and experties.

Data science is the field currently trending and offering a great career opportunities for individuals who are seeking a career in analytics. Study of complicated data systems, product logs, deciphering codes and creating an organized strategy for software/product development. There are so many layers to analyse to get the definite result from the raw data. Data science has created many jobs past year and it will continue to grow this year also. There are different roles data analysts perform in different industries.

A marketing analyst job is to make a great strategy for generating sales; understanding the consumer behavior, optimizing the data for the potential buyers, personalizing content for intended customer segments and creating profitable funnels. Simple and effective marketing that strike directly to the consumers mind.

In website development as interface design analyst who’s work is to give the user a software with perfectly balanced look and feel. As mobile marketing is increasing and screen size is decreasing; use of white spaces, typography, comps and navigation needs a significant change in design. Considering small screen marketing single page scrolling websites are trending now; a scrolling interactive web design looks promising and define its needs in today’s marketing.

Advertising agencies need analyst to indulge people in their advertising funnel and make them use their services –even when they aren’t interested and give incentives to buy products. There are surveys that shows change in trend of marketing. Videos now has sixth place (70%) in marketing tactics following content marketing (87%), website articles (84%), newsletters (81%), blog (80%) and case studies (71%).

In product development product analyst works with the engineers and product development team. In-depth understanding of product, qualities analysis, analysis of applications of the product is done by product analyst. Farther he creates a module consists all the positive elements of the product.

Software development analyst requires expertise in programming. There are programing languages for statistical analytics, data analytics and system analytics. R is a leading programming language primarily coded for data science. It’s a high level language for data visualization and has steep learning curves and used majorly by statistician. Python is an emerging data science friendly language and serves many purposes like web designing, data visualization, easy rendering ( faster than PHP). It’s dynamic, interpreted and client server side scripting language. Other programing languages are SAS, java and ruby that are market favorite in data science.

   

Are you marketing your business right?

You have started a new business and looking for great marketing strategy to build a online network and attract potential buyers. You have a blog in your niche, but you are having trouble in generating sales…All you need to do is focus on your buyers needs and feed them the information they are hungry for.

Here are some factors you would like to consider first for better business marketing:

Google Algorithms- Recently, Google has revamped it’s core algorithms relating how content will be shown in SERPs. The paying add column in the right side has been deleted instead of that product list column and knowledge graph box is introduced. That will give you optimized result of your search. Paying adds are now cram in top and bottom of the search page. Google also make changes from time to time in his panda and penguin algorithms.

• Panda Google’s algorithm which filter low quality of content, content redundancy, ambiguity and less relevant content from SERP.

•Penguin algorithm refine the search page; optimizing it for bad links and unnecessary keywords.

• Pigeon algorithm affects searchability of businesses in a localization. It’s delves in local directories to find how organized your business is for top rank in search.

• Hummingbird algorithm track the users intent and keyword pattern in search queries.

These new updates will affect non-mobile friendly sites and their ranking. Moreover if your website not follows the certain guidelines of Google; it will not index your content on sreach result.

Google Search Console – is a marketing analytics tool that manage and optimize your website for robust lead generation. It’s diagnoses your whole site and fetch stats that affecting the ranking of your website. Streamline your business for the top rank visibility. To get the best out if it first, you need to login and add your website in Google search console, after attempting that it scans your website thoroughly and shows current status of your keywords generation, crawl error, indexed content, sitemaps and link building on dashboard.

link building – To attract the visitors and let them avail your offering, you need to build rich links; make other websites to refer your blog by commenting on their blog posts; only if they find your niche informative and engaging.

• Posting blogs on others niche also gives a boost to your website.

• From keywords with high volume and less difficulty to Unique snippets as meta description and relevant meta tags increase value of your website and post rank in Search Engine Result Page (SERP).

RSS feed and newsletter update – Your website is attracting visitors and building new connections from around the world. Your RSS feed helps you in adding more subscribers from different Geo location.

If you publish a newsletter then you should keep it up-to-date. Your subscribers are hungry for new content and you have to feed them the best from your menu.

Social media scheduling – link building, business marketing, social linking, ad campaign and content marketing; social media provide all-round promotional experience. You should have your business profile on trending social media platforms like; Facebook (sharing content), linked in (building more connection), Twitter (twitting about new ideas), Pinterest (posting infographic and images) and Google + (displaying new stuff).

Initiatives to control pollution/traffic in NCR

Recently, Delhi government ran another odd-even plan to reduce the pollution level. And DMRC data suggest that odd-even phase did reduce the pollution. On the flip side; metro, which connects the NCR didn’t look promising during the odd-even.

We need local transport to be more reliable to handle the large number of commuters. All these studies raises a question, Is odd-even enough for pollution control? Clearly, It help to regulate the traffic and plying of cars. But the main cause of dirt and dust in air, is pollution that coming from the neighboring cities. Undoubtedly odd-even is a great start but we need more healthy and eco-friendly initiative.

We need proactive solutions, if we really want to make Delhi technically and functionally better.
• First government should start taking levy on car parking at the posh areas and busy crowded market places.
• Setting a limit on emission, augmentation in e-transport and better last mile connectivity. These steps can be helpful to reduce the pollution.

Green wheels of India

Our country showed great potential and capabilities; no matter what we face in past years. Now, we have opened our arm for the world to embrace it with our culture, diversity and zeal. We saw growth in past few years; in GDP, infrastructure and manufacturing and development in form of smart city initiative. Ideology of government has changed and it is changing the cities to a better place for living.

Resident knows better the meaning of development of the nation than the leader who runs it. In my perspective pollution control, transportation and last mile connectivity; sanitation and afforestation are the four driving wheels of India– however they are not aligned.

The wheel of pollution is out of control. Odd-even initiative is great intuitive approach and it’s doing great. We can make it more efficient by setting up the limit on emissions; influencing people for hybrid and electric vehicles. Making transportation more user-friendly. Banning diesel cars; unlike petrol cars diesel cars pollute seven times more. There are so many apps available that will tell you the pollution level in your area.

Transportation is the WIFI of a nation; that connect everyone with everything. Currently we are doing great. We have better facilities on train, buses with a better service system. Metro service is also augmenting. Last mile connectivity is becoming better with service of e-rickshaws; that can be operate in a better way with some rules and regulation. Initiatives like; electronic buses and premium bus service, cashless payment in buses and e-rickshaws, can or will make significant change in development.

Let’s shift the focus on third wheel. We have large number of population with less number of utilities. We need to think about the sustainability of our resources. Sanitation is a big concern in small cities those are not developed enough. We need better sewage system, clean public places, effective management system for waste and government initiatives for green and clean cities. Considering health; Delhi government should take some inspiration from the south states and need to install the e-toilets in busy markets vicinities.

Last but not the least afforestation.I think we don’t know the benefits of afforestation. How trees can help us to fight with the air-pollution, dirt and breathing problems? Trees are natural air-conditioner; absorb all the toxic gases like: carbon dioxide, sulfur dioxide and carbon mono oxide and release oxygen. Imagine you walking in a road with green belt of trees in both the corners and breathing fresh air. We need to consider public places, driveways, busy markets and Parks with lush green trees.

change for something good takes time and end shows its true value. Foreign investors and development firms already start planning smart cities roadmap. They gathering data from every possible source to create a streamline and eco-friendly environment. Someday our country will definitely become the favourite place for holidays, fun and enjoyment and people will definitely tell their stories about travelling to India or I should say developed India.
What image you have in your mind about your country? Do share in comments.

A succinct guide for business

Business writing is formal way of getting buyer interest and clients satisfaction; both require a robust marketing strategy. A great plan, keeping end results, business prospects and user acceptance at the first place. Todays marketing is more consumer-oriented and priority based. Content management, SEO, multimedia development and behaviour analytic are skills that increase your value and help in generating most of the traffic. Your writing should draw the attention of potential buyer.

When you are writing for B2B ( Business-to-Business) organizations then you should bear in mind these steps:

• Presenting a business strategy from a buyer point-of-interest.

• Buyer persona.

• Client Front-end approach and backend services.

• Engaging business-writing skills and terminology.

• Compelling call-to-action.

• Client interactions for better business prospect.

Your business ultimate goal is your customers.

Business-to-consumer (B2C) marketing approach is more vibrant and interactive, keeping the competition in mind. Social media platform like; Facebook, Instagram, Pinterest and Twitter are the right approach for campaigning or promotion of a brand/product.

Some vital facts of B2C marketing

• Brand marketing is more visual now. And consumer interest is matter most.

• Marketers should consider the quality, price and availability of the product from users point-of-view.

• Marketing automation; email marketing, landing pages, to keep users update about exciting offers and discounts.

• Visual compelling content like; infographics and videos to oomph the product/Brand.

• A streamline search funnel for Conversion Rate Optimization (CRO).

• Great product storytelling keeping potential buyer persona in mind.

If you have a successful strategy on paper then you can paramount the market.

Technology: Cloud, Development, Analytics

Chat Bots- Chatbots are programmable system to provide results of user-generated queries about various things like ticket booking, package tracking, and weather information. Recently, Facebook launch chatbots for messenger. Instant massaging is on trend and it connects people with the outer world. Now you can count on artificial intelligence for your problems. An automated system that replies back, based on the information you typed. And strive to drive accurate results every time you asked. Tech giants are now focusing on less complicated spaces in people lifestyle. To gain more reliable happy customers by augmenting technology.

chatbots helping people to understand what massaging can be. Moreover bots able to provide service during non-working hours. These humanized bots are communication system for future. Should we rely on them?

Cloud computing- All enterprises delivering its services in cloud today. Cloud is a hub for hosting web services, creating environment for development and keep backup of your data. A strong internet connection is required for accessing all cloud-based services. Cloud holds the future of collaborative platform services. Many well-known organizations like; Amazon, Google, Rackspace and Microsoft are providing Cloud based services. Cloud has three main service platform:
SaaS- known as software as a service. Many companies provide their services in virtual system of cloud, that users can access while connects through a network. Office 365 is a SaaS-based service.
PaaS- platform as a service provides software development tools for apps developers and support many programming languages like; Java, Python, Ruby, Perl, c#, c, c++; and frameworks.
IaaS- Infrastructure as a service it’s a space provided to the enterprise for business in virtual data center. Provider job is to maintain the network and data flow. Users can access the services and resources they have paid.

Container by Docker- Docker is an open source platform that provides concise, apps-based and portable service named container. Container is an application specific set of codes and standards that, provide necessary architecture for an app development and easy deployment. It is lightweight, scalable and streamlined compared to VM (Virtual Machine). Many companies already using Docker container for their business development.

Cloud-based IDEs- IDEs are browser-based integrated development environment for building cloud-based apps and web apps. It is generally a code editor, debugger, GUI builder and supports some repository function. IDEs are streamlined and ready-to-use virtual platform for development and designing. All IDEs has varying scalabilities regarding language support and browser integration.

Ad blocking services- Many browsers provides ad-free browsing and this is a big loss for Advertise agencies and small marketing businesses that solely depends on advertising.

In a survey found that the has 82% ad-free users and people uses this service on daily basis. As app developers building more apps, soon we will see some new tactics from the marketers.

Big Data- Data forms in many ways; structured, unstructured, documents, text, images and interactions all stored in database. Data analysts optimize that data thus provide refine, quantitative and presentable output to display on various platforms. Data analyst require presentation skills, domain expertise and marketing skills. Big data analysis is necessary for; identifying flows in marketing plans, causes of failure, new project development and cost/time reduction.

Tools for content management

Content writing style, pattern and delivery methods matter most for generating traffic. If you just started your website then try to analyse the content delivery pattern of other top level websites. Thus you can steadily grow your business. But mere content is not enough for the success of website until you keep it up-to-date. For the robust success of your website you need help of tools. There are variety of tools available in the market. I am telling you about few in this write-up.

Content Research Tools- A well-groomed article, blog require a compelling, effective research.

1. Buzzsumo- This tool is very handy for a particular domain research. Write down a keyword and it will show you a list of relative content. You can also filter content according your need.

2. Postplanner- when to post? Where to post? This tool helps you where a certain post will hit the most traffic. It also tells you the content pattern strategy of popular posts.

3. Google Trends- is keyword searching tool and shows a full list of which keyword is generating most volume in which location.

4. Ubersuggest- is another popular tool for content research. You just need to write down a keyword and preferred language with content type and hit the suggest button,it will bring you the list of relevant content.

5. You tube- Type your keyword in between single straight quotation marks (‘ ‘) and it will show relevant videos in result.

Content creating tools- Content is not just bunch or words–the pictures, graphs and infographics complete a great content and make it lively and attractive. Too much words are not scannable enough for doubts sometimes. That’s where tools came in handy.

1. Visually- let’s you create engaging and vibrant infographics in a very informative way.

2. Canva- is a great way to create interactive images for header and body part of your article. You can create your own image or you can choose from the template offered.

3. Thing link- Clickable infographics are great for more lead generation. Add icon next to an image for contextual information.

4. Skitch- is a very useful tool for capturing screenshots, with added features like callout, text highliter, indicating arrows, text editing.

Collaboration tools- a successful business needs a better collaboration in work, thinking and taking right steps at right time. Some great tools that help streamline businesses in competition are:

1. GoVisually- It’s a great collaborating tool for spacifying mistake/error at any point in a document. Team member can comment and point-out a problem. You can add multiple users. It keeps separate every conversation and shows data only when you click on particular conversation.

2. Red Pen- Are you a freelancer? And need feedback on your projects then red pen is the tool for you. You can see all suggestions (good or bad) from your friends and your client that will help you to improve. You can keep different updated versions of projects and choose according to your compliance.

3. Asana- is a project management tool. Have a complicated project? With asana you can keep track of teams and dead line of the projects. You can manage different projects and teams simultaneously.

4. GatherContent- Tool for content editors to manage web based content. This is your last stop for managing a large number of content and publication.

5. DivvyHQ- Manage multiple tasks and content with distinct calenders and user-friendly dashboard.

Top marketing trends of 2016

Websites, blogs and social media are responsive, credible source to deliver any idea in the real world. There is affluance of knowledge everywhere. Thus it require a special skill to derive useful data. These tech skills are in demand and driving digital marketing.

1. Big Data is the cutting-edge trend in marketing business. Basically, it is what helps to run a business from inside. Data of different kind,Variety, form and type like: structured, emails, posts, reviews, photos and customer complaints daily companies handle to give streamline results.

Dig data provides better site estimation, cost reduction, time reduction, decision making for company outlook. Changes big data can make in a business…

• In finding flaws in plans and root causes of failure of a strategy.
• For user friendly content management.
• Tracking fraudulent activities.
• Analyzing user behaviour.

2. Marketing Automation is defines as e-mail marketing, product campaigning, social media marketing, product landing page, Customer Relation Management (CRM), forecast/strategy, marketing analysis. It is a category in technology to provide user friendly results. Why we need marketing automation?

• For robust business growth.
• Better customer understanding.
• Turning visitors into satisfied customers.
• Optimization for greater ROI.

3. Mobile Marketing is augmenting. Better customer attraction, more lead generation, more traffic on site, easy to reach for potential buyers. All this possible by marketing in small screen.
Steps to increase ROI on mobile marketing.

• Showing adds in basis of customer interest.
• Marketing based on real life scenarios.
• Asking for simple like/dislike click reviews.
• Focusing on clearity, conciseness and engaging massage Instead of showing laud noisy adds.

4. Wearables are devices that can be worn on hand, Connects you with the web, can track your health and fitness, shows you the virtual world. There is disparity in wearables. Smart watch, VR (Virtual Reality) headset, fitness tracker, smart clothes, smart jewellery. The market of wearables gradually increasing.

5. Internet of Things interconnectivity of physical things via NFC, Bluetooth, ZigBee, Wi-Fi, Ethernet. Application of IoT.
• Smart meters.
• Smart home appliances.
• Card emulation for payments.
• Transit entry/exit.

6. CRO ( customer rate optimization) is a conversion of visitors into satisfied buyers. CRO uses the user data to optimize the traffic and strive to get the most out of it. Steps for a better CRO.
• A call to action: buy button in product page, user registration for an application, Enticing web posts for subscriptions and download button on an app landing page.
• Website analytics and user segmentation.
• Using an analytics tool- Google analytics for tracking users point-of-interest.
• Comparing compititor strategy for streamline company prospects for greater results.

6. SEO ( Search Engine Optimization) has the ability to estimate your website for change its position from 100th to top in search engines.
Some certain steps are required to get a top spot in search result.
• Accessibility of your website around the web.
• Keyword search strategy. Search for more volume, less difficult and most relevant Keyword.
• Content disparity for different articles using arts, graphs, statistics and video content for more traffic.
• Rich Backlinks for credibility of website.
• Website usability test- Searchability of website in different browsers, findability of content and scanability of user interface.